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Question: Discuss About The Management Organisations Global Environment? Answer: Introducation Organizational culture refers to the approach of beliefs and values being maintained in the organizations. Organizational cultures are the shared values among the employees and the approach that has been implemented to survive in the market (Alvesson, 2012). In the present competitive business scenario, it is important for the organizations to determine the effectiveness of their organizational culture. This is due to the reason that effective management of the organizational culture will help to motivate and engage the employees in their workplace which will in turn enhance their productivity in the organization (Hogan Coote, 2014). In addition, it is also been seen that the effective organizational culture helps in complying with the ethical principles more efficiently. Thus, proper management of the organizational culture helps all the employees in the organization to adhere with the ethical values and principles which eventually increase the goodwill and reputation of the organi zation in the market (Armstrong Taylor, 2014). The management of the human resources in the organization also get enhanced due to the effective management of the organizational culture. The employees get more motivated, engaged and satisfied with their job which leads to the lower attrition rate of the employees (Lazaroiu, 2015). In my current organization, the organizational culture is being maintained by the human resource department. They look after the requirement and issues that are being generated from the employees. Employees are also provided periodical training regarding the policies in the internal management. They are being provided with proper training about what to do and how to do in case of any issues. Moreover, the employees are being motivated in following the ethical principles in the organization. Informal ways of communications are being promoted in the organization. This helps in enhancing the comfort level of the employees in the organization. In addition, the maintaining of the effective communication channel between the upper managerial levels and the employees also helps in maintaining the healthy organizational culture. The average job satisfaction of the employees remains on the upper side. In our organization, it acts as competitive advantage due to the reason that the motivated em ployees provide more effective customer service which in turn increases the competitive advantage of the organization in the market. Due to this factor, our organization maintains the effective organizational culture. According to them, all the stakeholders should feel involved in the organization and the organizational culture should influence all in their activities. The nature of globalization: national culture With the enhancement and up gradation of the technologies and better connectivity among the countries around the world, globalization made a huge impact on the national culture. Due to the reason of globalization, people around the world are following similar fashions, driving similar cars and eating similar food. Globalization is now eminent in every aspect in the present lifestyle (Beck, 2015). However, though globalization has made all the products easily available in every corner of the world and is further enhancing the productivity of various organizations, still it has some negative implications which should be overcome (Baylis, Owens Smith, 2017). One of the key adverse impacts of the globalization is depreciation of the national culture. Due to the reason of globalization, people are more inclining towards the western cultures, more specifically towards the American culture. In this era of extensive globalization, majority of the business organizations and movies are portra ying and pushing the American culture (Hay Marsh, 2016). Thus, the indigenous culture is on the verge of extinction. National cultures are being surpassed due to this cultural imperialism (Mirrlees, 2013). This should be avoided in order to maintain the heterogeneity of cultures around the world. One of the key examples for the negative implications of globalization is the emergence of McDonalds as the global brand for snacks and fast food. The Australian market is also largely affected by the cultural imperialism of McDonalds. Accordi9ng to me, in Australian market, majority of the customers relate McDonalds with their daily food habit for snacks rather than opting for their own food habit. Thus, due to the reason of this phenomenon, the indigenous food habit or culture of Australia is being affected and continuous invasion of this cultural imperialism will made the national culture extinct. This is one of the key negative impacts for the globalization which should be avoided. Various countries came up with legislations and laws to prevent the cultural imperialism. Thus, it is also recommended that Australian government will come up with similar kind of legislations to prevent these ill effects of globalization. Another prominent example for cultural imperialism is Coca-Cola . The first choice for soft drinks to the customer around the world is Coca-Cola. There is little number of competitors which are competing with them in the global market, due to Coca-Cola, the indigenous drinks and beverages are on the verge of the extinction. This is due to this reason that the market share of them is so high in the global market. Thus, the market for beverages is going to be homogenous which will in turn bring monotony to the customers. Conclusion Having analysed the impact of the globalization and organizational culture, it can be concluded that both the topic is quite relevant in the present scenario of business. Effective management of the organizational culture is helping the organizations in motivating and engaging the employees in their workplace which in turn enhancing their competitive advantage in the market. This helps the organizations in staying ahead in the market and enhancement of the market share. On the other hand, the negative impact of the globalization should also be considered in reviewing the effectiveness of globalization. Governments should come up with legislations in order to protect their national identity and to prevent the phenomenon of cultural imperialism. Thus, effective determination of these aspects will help to identify the key points of the present business scenario. References Alvesson, M. (2012). Understanding organizational culture. Sage. Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. Baylis, J., Owens, P., Smith, S. (Eds.). (2017). The globalization of world politics: An introduction to international relations. Oxford University Press. Beck, U. (2015). What is globalization?. John Wiley Sons. Hay, C., Marsh, D. (Eds.). (2016). Demystifying globalization. Springer. References Hogan, S. J., Coote, L. V. (2014). Organizational culture, innovation, and performance: A test of Schein's model. Journal of Business Research, 67(8), 1609-1621. Lazaroiu, G. (2015). Employee Motivation and Job Performance. Linguistic and psychology Investigations, 14, 97. Mirrlees, T. (2013). Global entertainment media: Between cultural imperialism and cultural globalization. Routledge.