Friday, December 27, 2019

A Brief Note On The And Its Effects On The Body - 1182 Words

Section 1- Justifications 1. According to LeMone et al. (2014), hypovolemia is the decreased circulating blood volume . the body will compensate by constricting blood vessels and raising heart rate, and if the volume is low enough, shunting blood to vital areas (the brain, the heart) from less vital areas (skin, muscles, digestive tract, even the kidneys.) according to Nolan, Pullinger, Bath, Oxford ( 2014), hypovolemia can lead to hypovolemic shock; where a person can lose up to 20 percent of their blood or body fluid. Shock occurs when blood pressure is low to the point where blood does not perfuse the organs and stays low long enough that cells start to malfunction and die. Hypovolemic shock is a medical emergency. 2.†¦show more content†¦A doctor may prescribe a drug-thinning medication, such as dabigatran also known as Pradaxa and warfarin also known as Coumadin to help lower patients risk. 4. According to LeMone et al. (2014) hypertension is the excess pressure in the arterial area of the systemic circulation. hypertension is a risk factor for cardiovascular disease. It is a nurses responsibility to monitor and stabilise the patient s Blood pressure as it is a major force for the blood to travel around the body. Without a stable blood pressure blood cannot deliver fresh blood with oxygen and nutrients systemically (high blood pressure research council of Australia, 2008). Hypertension leads to an increased risk of morbidities such as cardiovascular disease which can result to further complications such as heart attack, heart failure, stroke, kidney failure and blindness (Rafey, 2000) . An ideal and common blood pressure for a an adult is 120 over 80. 5. According to LeMone et al. (2014), chronic right hip pain is prolonged pain, usually lasting longer than 6 months affecting the right hip. According to Black (2014), Chronic right hip pain caused by osteoporosis is a chronic condition. Osteoporosis can results in pain, stiffness, joint deformity and fractures. Osteoarthritis can an individual s ability to walk, work, and quality of life. Mild arthritis pain can be managed with ice or heat, rest, changing activity of daily living , medications, or

Thursday, December 19, 2019

Never In My Life Would I Have Thought About Running And

Never in my life would I have thought about running and hiding from the police. Until one day at about 4:20pm, I was sitting in my living room on the couch, overlooking my backyard. I saw eight Police Officers standing next to the 70 Marijuana plants that I was getting ready to harvest. I thought to myself, â€Å"Oh shit! They found all of my plants and now I either have the option of running out my front door and try to escape the police or go outside and get thrown in prison.† As bad as I wanted to escape I knew it would be impossible to run from any Police Officer. As I was getting up from my couch, I saw 3 Officers walk towards my back door. I rushed over and opened the door. One of the Police Officers asked me if the Marijuana plants†¦show more content†¦At the court hearing, the judge went over my criminal charges, gave me an attorney, and increased my bail up to one million dollars since I was found guilty. The judge found me guilty of a felony for marijuana cultivation. That’s not the worst part. I was facing 20 years in prison. This was an extremely harsh reality for someone who had never been to prison before. I had no idea of what to expect and would be lying if I said I wasn t at least a little bit nervous. According to California State law, in order to use Marijuana legally you need to be twenty one years of age, only have one ounce on you, and you are only allowed to grow up to 6 plants. Even though I did not want to spend 20 years in prison on a marijuana charge, I knew I made a mistake so I had to accept the fact that I was guilty. When I signed up for my card, I agreed and signed the rules and laws of marijuana cultivation therefore I should have abided by them. One thing I never agreed with was the fact that I had to spend twenty years in prison, just because I was growing marijuana plants. A person that commits manslaughter is sentenced only up to 15 years in prison. Manslaughter falls under a different type of crime and does not relate to Marijuana Cultivation. Its not fair that someone who grows marijuana with their medical card, for health reasons has to do more time than a person who manslaughters. If you murder someone,Show MoreRelatedDescriptive Essay About Running1165 Words   |  5 Pagesâ€Å"We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort.† -Jesse Owens Everyone is good at something in life. For me, running is something that I truly excel at. Running allows me to focus on my dreams and goals that stand in front of me. I can never look back at what is behind me, because my feet are taking me to a moving paradise where nothing else matters. Whenever I run, all of the negativity in my lifeRead MoreMy Family Of My Life845 Words   |  4 PagesThroughout my life, I have lived fatherless in my family of girls. And the only time I would come to interact with another guy would always be at school. Growing up all my life like this was definitely a hardship that I didn t know how I would be able to overcome as a little kid. I would never know what it would be like to live with a person encouraging me to be righteous and courteous. I would never know what it would be like to be pushed to be tough. I would never know what it would be like toRead MoreThe And Its Effects On The World1502 Words   |  7 PagesHumanity could never forget the day when they had eagerly opened the doors that sealed away a fatal creature we refer to as Evie. Evie could basically transform into any creature she chose, and used her powers to manipulate humans, or so told in the stories. Evie became the mother of the first three Crunchers, who spread their children to their respective realm. A Cruncher is a beautiful yet terrifying mixture of multiple creatures. Whether you run into a puppy-cat or a bear-shark, you will beRead MoreMy View Of Arranged Marriage977 Words   |  4 Pages My life has always been full of expectations weather they are small or big my parents know that there expectations will be met without a doubt because I was raised to obey and respect my parents using them basically as guides to live my life in a positive way avoiding stress and negativity. In my culture most Pakistani parents think children are often subjected to obey they parents without a question although times changing slowly the same traditions are still b eing passed down from generationRead MoreMy View Of Arranged Marriage969 Words   |  4 Pages My life has always been full of expectations, whether they are minuscule or immense my parents know that there expectations will be met without any hesitation because I was raised to obey and respect my parents using them essentially as guides to live my life in a positive way averting stress and negativity. 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I said goodbye to my beloved Miniature Schnauzer, Samson, on March 26th, 2017. He was ten years old. It is an opinion to say that losing a pet is like losing a member of the family. The fact is, though, it is an understatement. Dogs are unique in their own ways. As it is said, â€Å"Grief is the price you pay for love.† And I paid a heavy priced that day. It is unbelievable how we take thingsRead MoreHigh School For The Adult Learning Environment Of A Community College Essay1249 Words   |  5 PagesDuring my junior and senior year of high school, I took a leap of faith and enrolled into the Running Start program through Clark College. This was one of the challenging decisions of my life. Running Start is a unique opportunity afforded to juniors and seniors in our state, and also a monumental challenge for any High School student who chooses to take part in the program. The challenges include leaving the rigidity and comfort of the High School for the adult learning environment of a communityRead MoreMy Biological Influences On My Life958 Words   |  4 Pagesbeen one of the hardest things I have ever had to do. I’ve heard all the stories about how much fun your college adjustment will be. Oh, you won’t miss home and have the best time you have ever had. Although, all I feel are extreme changes that are harder to deal with than I thought. I find myself wondering why my mind is drifting in a million directions. I have so many thoughts about what I’m actually doing being here and how I hope things get better from here on out. My biological influences that areRead MoreMy Daily Trip to the Library833 Words   |  3 Pagesreading enhance my already robust vocabulary further, but gives me a chance to explore a whole different kind of world. My parents antiquated rules dont allow me to go out very much or hang out with friends because theyre so strict. All they do is watch Dr. Oz and whatever Dr. Oz says goes. They are the biggest advocates for Dr. Oz. On one of his episodes he suggested a curfew for teens, so what did my parents do? They gave me a curfew. I do not have great enmity towards my parents but I do get very

Tuesday, December 10, 2019

Management Organisations Global Environmentâ€Myassignmenthelp.Com

Question: Discuss About The Management Organisations Global Environment? Answer: Introducation Organizational culture refers to the approach of beliefs and values being maintained in the organizations. Organizational cultures are the shared values among the employees and the approach that has been implemented to survive in the market (Alvesson, 2012). In the present competitive business scenario, it is important for the organizations to determine the effectiveness of their organizational culture. This is due to the reason that effective management of the organizational culture will help to motivate and engage the employees in their workplace which will in turn enhance their productivity in the organization (Hogan Coote, 2014). In addition, it is also been seen that the effective organizational culture helps in complying with the ethical principles more efficiently. Thus, proper management of the organizational culture helps all the employees in the organization to adhere with the ethical values and principles which eventually increase the goodwill and reputation of the organi zation in the market (Armstrong Taylor, 2014). The management of the human resources in the organization also get enhanced due to the effective management of the organizational culture. The employees get more motivated, engaged and satisfied with their job which leads to the lower attrition rate of the employees (Lazaroiu, 2015). In my current organization, the organizational culture is being maintained by the human resource department. They look after the requirement and issues that are being generated from the employees. Employees are also provided periodical training regarding the policies in the internal management. They are being provided with proper training about what to do and how to do in case of any issues. Moreover, the employees are being motivated in following the ethical principles in the organization. Informal ways of communications are being promoted in the organization. This helps in enhancing the comfort level of the employees in the organization. In addition, the maintaining of the effective communication channel between the upper managerial levels and the employees also helps in maintaining the healthy organizational culture. The average job satisfaction of the employees remains on the upper side. In our organization, it acts as competitive advantage due to the reason that the motivated em ployees provide more effective customer service which in turn increases the competitive advantage of the organization in the market. Due to this factor, our organization maintains the effective organizational culture. According to them, all the stakeholders should feel involved in the organization and the organizational culture should influence all in their activities. The nature of globalization: national culture With the enhancement and up gradation of the technologies and better connectivity among the countries around the world, globalization made a huge impact on the national culture. Due to the reason of globalization, people around the world are following similar fashions, driving similar cars and eating similar food. Globalization is now eminent in every aspect in the present lifestyle (Beck, 2015). However, though globalization has made all the products easily available in every corner of the world and is further enhancing the productivity of various organizations, still it has some negative implications which should be overcome (Baylis, Owens Smith, 2017). One of the key adverse impacts of the globalization is depreciation of the national culture. Due to the reason of globalization, people are more inclining towards the western cultures, more specifically towards the American culture. In this era of extensive globalization, majority of the business organizations and movies are portra ying and pushing the American culture (Hay Marsh, 2016). Thus, the indigenous culture is on the verge of extinction. National cultures are being surpassed due to this cultural imperialism (Mirrlees, 2013). This should be avoided in order to maintain the heterogeneity of cultures around the world. One of the key examples for the negative implications of globalization is the emergence of McDonalds as the global brand for snacks and fast food. The Australian market is also largely affected by the cultural imperialism of McDonalds. Accordi9ng to me, in Australian market, majority of the customers relate McDonalds with their daily food habit for snacks rather than opting for their own food habit. Thus, due to the reason of this phenomenon, the indigenous food habit or culture of Australia is being affected and continuous invasion of this cultural imperialism will made the national culture extinct. This is one of the key negative impacts for the globalization which should be avoided. Various countries came up with legislations and laws to prevent the cultural imperialism. Thus, it is also recommended that Australian government will come up with similar kind of legislations to prevent these ill effects of globalization. Another prominent example for cultural imperialism is Coca-Cola . The first choice for soft drinks to the customer around the world is Coca-Cola. There is little number of competitors which are competing with them in the global market, due to Coca-Cola, the indigenous drinks and beverages are on the verge of the extinction. This is due to this reason that the market share of them is so high in the global market. Thus, the market for beverages is going to be homogenous which will in turn bring monotony to the customers. Conclusion Having analysed the impact of the globalization and organizational culture, it can be concluded that both the topic is quite relevant in the present scenario of business. Effective management of the organizational culture is helping the organizations in motivating and engaging the employees in their workplace which in turn enhancing their competitive advantage in the market. This helps the organizations in staying ahead in the market and enhancement of the market share. On the other hand, the negative impact of the globalization should also be considered in reviewing the effectiveness of globalization. Governments should come up with legislations in order to protect their national identity and to prevent the phenomenon of cultural imperialism. Thus, effective determination of these aspects will help to identify the key points of the present business scenario. References Alvesson, M. (2012). Understanding organizational culture. Sage. Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. Baylis, J., Owens, P., Smith, S. (Eds.). (2017). The globalization of world politics: An introduction to international relations. Oxford University Press. Beck, U. (2015). What is globalization?. John Wiley Sons. Hay, C., Marsh, D. (Eds.). (2016). Demystifying globalization. Springer. References Hogan, S. J., Coote, L. V. (2014). Organizational culture, innovation, and performance: A test of Schein's model. Journal of Business Research, 67(8), 1609-1621. Lazaroiu, G. (2015). Employee Motivation and Job Performance. Linguistic and psychology Investigations, 14, 97. Mirrlees, T. (2013). Global entertainment media: Between cultural imperialism and cultural globalization. Routledge.

Tuesday, December 3, 2019

Woodrow Wilson’s Fourteen Points Essay Example

Woodrow Wilson’s Fourteen Points Essay Former United States President Woodrow Wilson took the courage to make a stand in ending a war that plagued the world into oblivion and distress during 1914.   World War I gave an everlasting impression how far a nation can go just to defend her territory, resources and people.   At the hype of this raging war, Wilson publicly declared in January 8, 1918 his Fourteen Points as a gateway for world peace and diplomatic alliances.According to Wilson, there was need for a common venue among nations to discuss and settle the effects of war. To achieve such, a mutual understanding should be forged among these nations as basis for the implementation and preservation of world peace[1].   Delivered during the 65th Congress Second Session in 1918, Woodrow’s speech on Fourteen Points included a proposal for the creation of the League of Nations and the importance of peace treaties[2].   In particular, the Treaty of Versailles was one of the treaties produced out from Wilsonâ€⠄¢s Fourteen Points.   Ã‚  Aside from matters relating to wars, Wilson also pointed out the importance of removing all economic barriers among nations in order to pursue a global economic development benefiting all nations that agree with it ( said nations will comprise Wilson’s proposal for a League of Nations).Despite the profound interest for global peace, Wilson’s â€Å"Fourteen Points† was not accepted well by some United States government leaders at that time.   According to them, the Treaty of Versailles will endanger the security and democratic rights of the Americans.   One of those who strongly opposed for the ratification of the Treaty of Versailles was former Senator Henry Cabot Lodge of Massachusetts[3].In his speech on November 6, 1919, Lodge declared that neither other nations nor treaties can dictate how Americans should decide for their country.   He emphasized on the role of US Congress in the decision-makings for United States policies , both internal and foreign affairs.   Lodge also paid specific attention to the provision of the treaty stating on a limitation of armaments among member nations.   According to him, it is only the United States that can decide how it will go about its armaments and other stuff relating to national defense.Aside from Lodge, former Senator William E. Borah of Idaho as well disagreed on the Treaty of Versailles.   In his speech, also addressed on November 19, 1919, Borah averred that said Treaty disrespects the democratic system which the United States has been upholding since the very beginning[4].   Borah said that the Treaty is in conflict with the freedom of the Americans to live for themselves, and be governed accordingly by the laws of their country (and not by any treaty).   He also mentioned on the citizens from other member nations wherein they also have the right to govern for themselves and not to be dictated upon by a rule of force by other nations.   He said on the Treaty of Versailles: â€Å"Your treaty means justice.   It means slavery.   It means war.†Aside from the abovementioned oppositions met by Wilson’s Fourteen Points, and the formation of League of Nations and Treaty of Versailles, there were still numerous arguments raised against it.   The Treaty of Versailles, as a matter of fact, was not passed for ratification in the US Senate[5].   Ã‚  However, there were still some who favored for it as they saw a brighter future with the League of Nations and the treaties forged under it.The conflicts and arguments as reflected in history about Wilson’s Fourteen Points, the League of Nations, and the Treaty of Versailles showed just one common denominator – protecting territories.   The Americans, both pros and cons over the issue, fought for one common ground and that was the security of United States.   In hindsight, Wilson and the rest who were in favor of the Treaty of Versailles chose to cre ate alliances in order to protect the world from future wars; thus, this also means protecting United States territories from future attacks.   On the other hand, those who adversely reacted on the Treaty chose that United States should not mingle with foreign affairs in order to maintain its neutrality; thus, preventing future conflicts with other countries in the future.Meanwhile, time element also played a great role on how these leaders perceived the thought of making alliances with other nations to prevent future world wars.   It can be noted that the initial formation of the League of Nations came right after the end of World War I.   It is quite justifiable if some other people were hesitant in trusting other nations through an agreement or treaty after the devastating effects of a war.   Despite peace agreement was made, there were still fear among these people if such war will strike again.   If one will look into the League of Nations (as created right at the end of World War I) into a broader view, these were member nations that took great leaps in trusting other nations for the sake of a global peace covenant.   Therefore, it cannot be discounted that there were some people who just did not buy the idea of making alliances with other nations, as such saying that trust cannot be gained overnight.Wilson’s thoughts and proposals during that course of time obviously reflect the current strategy of the United States in terms of international affairs and relations.   United States is the most active country nowadays when it comes to diplomatic affairs and international alliances.   In his speech, Wilson highlighted that Treaty of Versailles as a â€Å"constitution of  Ã‚   peace, not a league of war†[6].  Ã‚   And through these alliances and humanitarian activities, United States has remained the most powerful country in the world.   Through reaching out to other nations, it enables to gain alliances that will be of gr eat use not only in military warfare, but also in economic development.   The strategy of Wilson, though it also had its own loopholes, was able to sustain among the minds of the leaders nowadays – make peace, not war.   And this can be construed through unification of ideas, strategies, resolution and covenants under broad alliances among nations such as United Nations, European Union, Association of Southeast Asian Nations, and the likes.Furthermore, Wilson’s Fourteen Points paved way to the strategy of good diplomacy. A great diplomatic relationship with other countries can bring out good and broader economic development.   According to Wilson, removing economic barriers can lead to a collective security among nations[7].   It can also benefit other developing nations that need assistance from rich countries to further boost their economic activities.Good diplomacy can also calm down emerging conflicts among nations which are just unavoidable nowadays.   T hrough diplomatic alliances, countries can sit down and discuss their respective issues and concerns so that agreements will be forged.   Thus, less chances of greater conflicts that might lead it to becoming an imminent threat to global peace and security.Thus, it can be said that the idea of Wilson’s Fourteen Points has been applied nowadays through diplomatic ties with other nations so as to prevent misunderstanding among countries and to ensure a continuous general peaceful climate around the globe.REFERENCES:DocumentsBorah, W (1919). Borah’s Speech Against Versailles Treaty. Congressional Record, 66th Congress, 1st Session LVIII (Part 9), 8781 ff.Lodge, H. (1919). Lodge Reservations to the Treaty of Versailles. Congressional Record, 66th Congress, 2nd   Session LIX   (Part 5), 4599 f.Wilson W. (1919). Presentation of the Covenant of the League of Nations. Official Publication of Mr. Wilson’s Files, Third Plenary Session of the Peace Conference.Website sThe Paris Peace Conference and the Treaty of Versailles. Retrieved March 10, 2008, from the U.S. Department State Web site: http://www.state.gov/r/pa/ho/time/wwi/89875.htm.Wilson, W. (1918).  Ã‚   President Wilson’s Fourteen Points. Retrieved March 10, 2008, from World War I Document Archive Web site: http://wwi.lib.byu.edu/index.php/President_Wilson%27s_Fourteen_Points.Wilson, W. (1918). President Woodrow Wilson’s Fourteen Points (1918).   Retrieved March 10, 2008, from The Our Documents Web site: http://www.ourdocuments.gov/doc.php?flash=truedoc=62.Wilson, W. (1918).   Speech on the Fourteen Points Jan. 8, 1918.   Retrieved March 10, 2008 from Modern History Sourcebook Web site: http://www.fordham.edu/halsall/mod/modsbook.html.[1] Wilson Woodrow Fourteen Points, â€Å"President Wilson’s Fourteen Points,† World War I Document Archive, http://wwi.lib.byu.edu/index.php/President_Wilson%27s_Fourteen_Points.[2] Woodrow Wilson, â€Å"Speech on the F ourteen Points Jan 8, 1918,† Modern History Sourcebook,   http://www.fordham.edu/halsall/mod/modsbook.html[3] â€Å"Lodge Reservations to the Treaty of Versailles,† Congressional Record[4] â€Å"Borah’s Speech Against Versailles Treaty,† Congressional Record[5] Under Secretary for Public Diplomacy and Public Affairs, â€Å"The Paris Peace Conference and the Treaty of Versailles,† U.S. Department of State, http://www.state.gov/r/pa/ho/time/wwi/89875.htm.[6]â€Å"Presentation of the Covenant of the League of Nations,† Official Government Publication[7] 100 Milestone Documents, â€Å"President Woodrow Wilson’s Fourteen Points (1918),†Ã‚   The Our Documents, http://www.ourdocuments.gov/doc.php?flash=truedoc=62.

Wednesday, November 27, 2019

The Epidemiology Of Tuberculosis ( Tb ) Essay Example For Students

The Epidemiology Of Tuberculosis ( Tb ) Essay Epidemiology of TuberculosisWorld travel has become more commonplace and people are no longer destined to remain on a single continent. Travel’s ease and affordability has made the spread of disease easier. One of those diseases that is spread worldwide is tuberculosis (TB). Description of TuberculosisSince ancient times Tuberculosis has been present, also known as Consumption. Despite current advanced medical screenings, diagnostics, and treatment methods, approximately one-third of the world’s population has been exposed and is infected with the organism (Mandal, 2014, para. 2). Becoming infected with TB usually occurs following close proximity with an infected person for a lengthy period of time. CausesTuberculosis (TB) is caused by an infectious bacteria known as Mycobacterium tuberculosis. M. tuberculosis is a rod-shaped slow growing bacteria that is hydrophobic. It was first isolated in 1882 by Robert Koch and identified as an infectious disease (Mandal, 2014, para. 8). SymptomsIn active TB, any, all, or none of the following symptoms may be present: persistent cough, fatigue, weight loss, decreased appetite, fever, hemoptysis, and night sweats. In latent tuberculosis infections, the patient is not contagious and cannot spread the bacteria. Latent TB infection occurs when there is exposure but an immune response occurs which manages the bacteria by walling it off and causing it to be dormant in the body. If a LTBI is treated at this stage, a subsequent active TB infection can be prevented (Murphy Bernardo, 2013, para. 5). We will write a custom essay on The Epidemiology Of Tuberculosis ( Tb ) specifically for you for only $16.38 $13.9/page Order now Mode of TransmissionTuberculosis is transmitted via droplet contact, when someone with an active TB coughs, sneezes, talks, or laughs, very small droplets of saliva or mucous are expelled. .reatment regimen directly observed by a community health worker for at least the first two months. Other TB objectives of WHO include high-quality care for all with TB, reduce suffering and socioeconomic burden associated with TB, protecting vulnerable populations from TB, TB/HIV and multidrug-resistant TB, and to protect and promote human rights in TB prevention, care and control (WHO, 2015c).ConclusionWorldwide tuberculosis deaths each year are second only to HIV in number. There is an estimated need for eight million dollars annually to fund a full response to TB in low and middle income countries. More than fifty companies are involved in the development of improved TB diagnostics and there are fifteen vaccines currently in trials (World Health Organization Press WHO Press, 2014). While the number of TB cases is decreasing, there is more work to be done.

Saturday, November 23, 2019

The reasons behind the choice of media in a successful promotional campaign Essays

The reasons behind the choice of media in a successful promotional campaign Essays The reasons behind the choice of media in a successful promotional campaign Essay The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

Thursday, November 21, 2019

Examine consulting processes and techniques Assignment - 1

Examine consulting processes and techniques - Assignment Example Answering the above mentioned questions will help the management to step forward to the proper direction. Pilot project generally means a test or trial project which is undertaken prior to undertaking the main project. Thus, the failure of the pilot project provides the management a chance to make the necessary changes in the technique and in the processes of the project. In this regard, to respond to the above mentioned questions, there is a requirement of intense evaluation. The client had implemented SAP in his organizational operations related activities for the better integration and flexibility but instead of generating solutions to the identified problems, the client faced various issues. Firstly, the implementation failed because of the wrong approaches and investment of a lot of capital which had been largely wasted. Various consulting and managerial roles were not present in the client’s approach in the process of implement of the project successfully. These managerial and consulting roles include planning, organizing, staffing, directing, controlling, the leader, the liaison, the disseminator, the monitor, the entrepreneur, spokesperson and the disturbance handler. In this regard, various implementation strategies also were needed to be built such as location and pricing strategies (Wickham & Wickham, 2008). A consulting project aimed at creating specific outcome could be used to address and solve the problem in a much appropriate way. As the client wants to handle his departments such as financial performance management, supply chain management (SCM), manufacturing processes and sales thus job specific consulting project could be appropriate to provide attention in each single department. SAP ERP mainly delivers a comprehensive asset of business benefits that includes risk reduction, better financial management and corporate governance. As the firm was facing a problem related to the financial management