The Epidemiology Of Tuberculosis ( Tb ) Essay Example For Students

The Epidemiology Of Tuberculosis ( Tb ) Essay Epidemiology of TuberculosisWorld travel has become more commonplace and people are no longer destined to remain on a single continent. Travel’s ease and affordability has made the spread of disease easier. One of those diseases that is spread worldwide is tuberculosis (TB). Description of TuberculosisSince ancient times Tuberculosis has been present, also known as Consumption. Despite current advanced medical screenings, diagnostics, and treatment methods, approximately one-third of the world’s population has been exposed and is infected with the organism (Mandal, 2014, para. 2). Becoming infected with TB usually occurs following close proximity with an infected person for a lengthy period of time. CausesTuberculosis (TB) is caused by an infectious bacteria known as Mycobacterium tuberculosis. M. tuberculosis is a rod-shaped slow growing bacteria that is hydrophobic. It was first isolated in 1882 by Robert Koch and identified as an infectious disease (Mandal, 2014, para. 8). SymptomsIn active TB, any, all, or none of the following symptoms may be present: persistent cough, fatigue, weight loss, decreased appetite, fever, hemoptysis, and night sweats. In latent tuberculosis infections, the patient is not contagious and cannot spread the bacteria. Latent TB infection occurs when there is exposure but an immune response occurs which manages the bacteria by walling it off and causing it to be dormant in the body. If a LTBI is treated at this stage, a subsequent active TB infection can be prevented (Murphy Bernardo, 2013, para. 5). We will write a custom essay on The Epidemiology Of Tuberculosis ( Tb ) specifically for you for only $16.38 $13.9/page Order now Mode of TransmissionTuberculosis is transmitted via droplet contact, when someone with an active TB coughs, sneezes, talks, or laughs, very small droplets of saliva or mucous are expelled. .reatment regimen directly observed by a community health worker for at least the first two months. Other TB objectives of WHO include high-quality care for all with TB, reduce suffering and socioeconomic burden associated with TB, protecting vulnerable populations from TB, TB/HIV and multidrug-resistant TB, and to protect and promote human rights in TB prevention, care and control (WHO, 2015c).ConclusionWorldwide tuberculosis deaths each year are second only to HIV in number. There is an estimated need for eight million dollars annually to fund a full response to TB in low and middle income countries. More than fifty companies are involved in the development of improved TB diagnostics and there are fifteen vaccines currently in trials (World Health Organization Press WHO Press, 2014). While the number of TB cases is decreasing, there is more work to be done.

The reasons behind the choice of media in a successful promotional campaign Essays

The reasons behind the choice of media in a successful promotional campaign Essays The reasons behind the choice of media in a successful promotional campaign Essay The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

Examine consulting processes and techniques Assignment - 1

Examine consulting processes and techniques - Assignment Example Answering the above mentioned questions will help the management to step forward to the proper direction. Pilot project generally means a test or trial project which is undertaken prior to undertaking the main project. Thus, the failure of the pilot project provides the management a chance to make the necessary changes in the technique and in the processes of the project. In this regard, to respond to the above mentioned questions, there is a requirement of intense evaluation. The client had implemented SAP in his organizational operations related activities for the better integration and flexibility but instead of generating solutions to the identified problems, the client faced various issues. Firstly, the implementation failed because of the wrong approaches and investment of a lot of capital which had been largely wasted. Various consulting and managerial roles were not present in the client’s approach in the process of implement of the project successfully. These managerial and consulting roles include planning, organizing, staffing, directing, controlling, the leader, the liaison, the disseminator, the monitor, the entrepreneur, spokesperson and the disturbance handler. In this regard, various implementation strategies also were needed to be built such as location and pricing strategies (Wickham & Wickham, 2008). A consulting project aimed at creating specific outcome could be used to address and solve the problem in a much appropriate way. As the client wants to handle his departments such as financial performance management, supply chain management (SCM), manufacturing processes and sales thus job specific consulting project could be appropriate to provide attention in each single department. SAP ERP mainly delivers a comprehensive asset of business benefits that includes risk reduction, better financial management and corporate governance. As the firm was facing a problem related to the financial management